Lenny Kravitz wants to be a Lifestyle Brand

Lenny Kravitz just doesn’t want to be the singer that asks ‘Are You Gonna Go My way’, he wants to be a brand. According to Yahoo…

Lenny Kravitz wants to be the next Ralph Lauren.

The rocker-turned-interior designer believes he can one day build a fashion and lifestyle brand as big as the billion dollar successes created by stars such as Ralph.

“The plan is to make it a lifestyle brand,” Lenny told Alina Cho’s CNN show Fashion: Backstage Pass from Paris. “My dream for this company is for it to be regarded in the same way you would see Ralph Lauren or Giorgio Armani.”

Lenny is the son of late The Jeffersons actress Roxie Roker. He is well known for his individual style, with his trademark aviator sunglasses and Afro helping him cement his status as a fashion icon.

Lenny went onto describe what his dream company would sell.

“Furniture, bedding and clothing,” he replied when asked what consumers can expect to see from Kravitz Designs.

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